THE EFFECT OF WEB QUALITY AND PERCEIVED OF USEFULNESS ON BEHAVIOR INTENTION TO USE AMONG SHOPEEFOOD USERS IN SAMARINDA

This study focuses on the effect of relationship between variables consisting Web Quality Perceived Usefulness, Behavior Intention, and Usefulness Intention. The object this research is Shopeefood users in Samarinda City. uses a quantitative approach method. Using primary data collected using survey method with questionnaires. sample 90 Structural Equation Modeling (SEM) analysis tools Smart-PLS Software. results are has significant positive value greatest path found variable Usefulness. There direct indirect study, show that greater than effect. researcher's suggestion to Shopeefood, should further improve increase Intention for interest use sustainable manner.